Gift certificates are always a great spur-of-the- moment giving idea. Rather than have your gift certificates look like everyone else's, which were bought at the office superstore, why not entice your customers with a custom-designed full-color certificate that they'll be proud to give or receive? If you're clever, you'll display your certificate in places around your business with signs highlighting various upcoming holiday or giving events. As your customers see these beautiful certificates, they will be much more inclined to always keep your certificate as their "ideal" gift idea.