Cross-prpmotions. Cross-promoting can be one of the most effective ways of marketing for your car wash or for any small business. We have worked with hundreds of businesses, assisting them in structuring and designing effective cross-promotions. Cross-promoting is a win-win for both you and your neighboring merchants. It builds both businesses simultaneously and strengthens your rapport with those business owners as an aggressive entrepeneur. Depending on how you work the arrangement with the other merchants, you may trade them up a page in your booklet in return for something they can offer your customers, or you may arrive at an equitable charge for their page in your book, in order to offset some of your costs. However you structure it, cross-promoting is something you should always have in the back of your mind. When you meet a business owner, always consider how you can work together to benefit both of your businesses while similarly benefitting your customers.
