Have you ever run a radio campaign, a TV promotion, or even a group of newspaper ads over a series of weeks, and asked yourself "Did I really get much out of that?" With the Value Book, you'll never ask yourself that question, because your advertising is 100% trackable. Other advertising media hate being measured. Don't believe me? Ask your radio or TV rep to add something into your next promotion so you can measure the results (mention this ad for a free widget or $5 off your next purchase ... you get the idea), now you'll really see them squirm, and the excuses of why "you really don't want to do that" will really start to flow. Why? Because they're afraid to be measured. Well we're not. And once you measure us, you'll see why we're #1.